Social
Halls Kansas City
audit • Strategy • photography • copywriting • design • production
Halls is a luxury department store in Kansas City that has been around since the early 1900s. Originally, a showcase store for Hallmark products, in 1916, it reopened carrying a variety of high-end merchandise, which is what it remains today. Selling exclusive designer brands, providing in house tailoring, style experts, and unmatched service not found elsewhere in KC.
Walking into the pitch, we knew their previous agency had created an environment where organic social media was a disruptive process with large photoshoots and little results. With some convincing, we were able to achieve a nimble, less disruptive approach that elevated their content and sparked account growth while increasing their email database.
Over the last five years, we have implemented several tactics:
A continuous paid brand awareness schedule
Larger social exposure of the major promotions
Community events
An influencer program
This kind of implementation and consistency has grown the account by nearly 4,000 followers and increased engagement more than 100%.
Social Creative
Photography • Photo Styling • Production • copywriting • Video
Dots Pretzels
audit • Strategy • Art Direction
Dot aka Dorothy Henke is a born and raised North Dakotan who grew up on a dairy farm and learned how to cook from her mom. When my agency pitched Dot’s in spring of 2022, the marketing was handled in-house, despite having had a bad taste from agencies in the past, they recognized the need for higher thinking to support their business goals and maintain their recent rapid growth.
Dot’s Pretzels was looking to inject some new energy into their social channels. Their current strategy wasn’t in tune with their audience who was primarily teen to young professional who preferred meme and more ruckus, fun content.
Their audience was passionate and loved to engage, so we focused on low-fi trends, UGC, Partnerships, Influencers and seasonal conversations. What resulted was a whirlwind six month partnership that saw growth and the highest engagement they had seen to date. And a lot of fun.
Strategy + Auditing
Sure, amazing campaigns, stunning animations, or video will help move your social needle…a little, but if you don’t know your audience and their habits, your efforts won’t get you the ROI you expect. As with most things in life, doing the research is imperative. A social audit is a great way to establish a base line for your brand and help you plan for the future.
High Level Base Line
Assess insights, establish patterns, and most importantly what is the competition doing.Find Successes
What is working on the channel, what gets reactions and comments.Define Content Pillars
Create a system of categories to focus your content around.Create Consistency
The best brands have a consistent look, voice, tone and timing.Plan Goals
How to get your audience engaged and attracting new followers.Develop and Execute
Start posting, watch for patterns, allow metrics to inform strategies.
