Social
Halls Kansas City
audit • Strategy • photography • copywriting • design • production
Halls is a luxury department store in Kansas City that has been around since the early 1900s. Originally, a showcase store for Hallmark products, in 1916, it reopened carrying a variety of high-end merchandise, which is what it remains today. Selling exclusive designer brands, providing in house tailoring, style experts, and unmatched service not found elsewhere in KC.
Walking into the pitch, we knew their previous agency had created an environment where organic social media was a disruptive process with large photoshoots and little results. With some convincing, we were able to achieve a nimble, less disruptive approach that elevated their content and sparked account growth while increasing their email database.
Over the last five years, we have implemented several tactics:
A continuous paid brand awareness schedule
Larger social exposure of the major promotions
Community events
An influencer program
This kind of implementation and consistency has grown the account by nearly 4,000 followers and increased engagement more than 100%.
Social Creative
Photography • Photo Styling • Production • copywriting • Video
Dots Pretzels
audit • Strategy • Art Direction
Dot aka Dorothy Henke is a born and raised North Dakotan who grew up on a dairy farm and learned how to cook from her mom. When my agency pitched Dot’s in spring of 2022, the marketing was handled in-house, despite having had a bad taste from agencies in the past, they recognized the need for higher thinking to support their business goals and maintain their recent rapid growth.
Dot’s Pretzels was looking to inject some new energy into their social channels. Their current strategy wasn’t in tune with their audience who was primarily teen to young professional who preferred meme and more ruckus, fun content.
Their audience was passionate and loved to engage, so we focused on low-fi trends, UGC, Partnerships, Influencers and seasonal conversations. What resulted was a whirlwind six month partnership that saw growth and the highest engagement they had seen to date. And a lot of fun.
AIGA Philly Super Bowl Takeover
Strategy • Art Direction • Design • Social Media Management
While AIGAKC is an incredibly well run board and chapter of AIGA, KC prides itself on the friendships and collaborations with other chapters, which started during COVID when we ran only online events. By the time the 2023 Super Bowl was looking like a Philadelphia vs Kansas City match up, AIGA Philly had struck a Lady’s bet for an Instagram takeover to share some of the cool things KC was doing with their chapter, as well as educate and uplift the best of Kansas City culture and design.
After we won, I put the board in action to capture content of their favorite places to work, get inspired, or promo their favorite things or spots about Kansas City. I designed and organized what would be a story highlight on the AIGA Philly IG page working through facts about our KC chapter, the content from the board, and the best of our event content.
In total we posted 60 stories, increased our own followership by 5% that weekend.
In 2025, Philly took the 2023 highlight down as a new bet was forged. Philly cheesesteak v.s. KC barbecue. Sadly, KC did not come out on top, but AIGA Philly remain our friends. You can watch the full 7 minute story on my youtube here.
Strategy + Auditing
Sure, amazing campaigns, stunning animations, or video will help move your social needle…a little, but if you don’t know your audience and their habits, your efforts won’t get you the ROI you expect. As with most things in life, doing the research is imperative. A social audit is a great way to establish a base line for your brand and help you plan for the future.
High Level Base Line
Assess insights, establish patterns, and most importantly what is the competition doing.Find Successes
What is working on the channel, what gets reactions and comments.Define Content Pillars
Create a system of categories to focus your content around.Create Consistency
The best brands have a consistent look, voice, tone and timing.Plan Goals
How to get your audience engaged and attracting new followers.Develop and Execute
Start posting, watch for patterns, allow metrics to inform strategies.
